I Give Strategic Guidance to Software Companies
Every engagement I have with a company is unique and bespoke to the stage of growth, but each one has a common goal:
The goal is to bring clarity, focus and predictability to their revenue engine.
Board Advisory
As a board advisor or NED I offer CEOs, Founders and Boards trusted counsel on scaling NRR and ARR for start ups and scale ups. CEOs and Founders find huge value in the additional mentorship I can give to them and their revenue leadership team to support them in their stage of growth.
Revenue Consulting & Coaching
Blending short, focused projects with leadership coaching, I support CEOs and revenue leaders following a revenue audit to drive measurable improvement. My work combines clear diagnosis, actionable advice and proven playbooks across the full revenue remit.
Revelesco Revenue Specialist
I work with an extended team of specialists to deliver on the Revelesco Whole Revenue Strategy (WRS). This gives my customers access to experts in Marketing, Sales enablement, Customer Success, People, Leadership, Communications, and delivery of the WRS frameworks. Visit www.revelesco.com
What I Offer
I work with ambitious B2B software companies to unlock ARR and NRR quickly and efficiently.
Every engagement begins with a structured revenue audit, underpinned by my Revenue Maturity Framework, assessing organisation capability and leadership effectiveness across the core pillars of a high performing revenue function.
What I Offer
I work with ambitious B2B software companies to unlock ARR and NRR quickly and efficiently.
The Revenue Audit:
Your fastest path to clarity, alignment and confident execution
Every engagement begins with a structured revenue audit, underpinned by my Revenue Maturity Framework, assessing organisation capability and leadership effectiveness across the core pillars of a high performing revenue function.
The Revenue Audit is a focused 2 – 3 week engagement designed to diagnose the real root causes of stalled or unpredictable growth. It provides structured, unbiased assessment of your Go to Market teams and Plan, leveraging my Revenue Maturity Model and interviews with members of your GTM and customers or partners.
I provide a detailed report that highlights key themes and recommendations on what to fix and prioritise, and actionable next steps.
It’s ideal for companies that want a quick, expert-led evaluation before scaling, restructuring or investing further in Sales or Customer Success.
What the Audit Delivers
Clear visibility of misalignment across the leadership team
Identification of underperforming areas and why they exist
Pipeline and funnel diagnostics grounded in operating experience
A maturity assessment aligned to your stage of growth
A prioritised roadmap from an experienced CRO
How it Works
Week 1: Discovery & Interviews
5-8 structured 1:1 interviews with your CEO, Sales leadership, partners and customers.
Week 2: Sales Maturity Assessment
A workshop where we map your organisation against four pillars of a high-performing Sales function.
Week 2 - 3: Report & Playback
A detailed Triage Report with findings, diagnosis and clear recommendations, presented to the team.
Metrics of Success
Overall improvement of 15% in sales team performance
10+ point increase in NRR
100% increase in Average Order Value
Forecasting accuracy of 12% of week 2 commit
Metrics of Success
Overall improvement of 15% in sales team performance
10+ point increase in NRR
100% increase in Average Order Value
Forecasting accuracy of 12% of week 2 commit
“She has this incredible way of challenging my thinking while still making me feel completely supported….
… what I once thought would take five years now feels possible in one or two
Paige Dougherty
Senior Enterprise Executive, Verkada
Tailored One-on-One Revenue Leadership Coaching
Coaching can improve the whole sales team’s results up to 20%.
It is known that coaching can improve your career opportunity as much as 62%,* and for companies who invest in their employees being coached there is associated ROI of 788%** (increased productivity & employee retention).
For sales leaders – the results are significant when businesses invest in the right coaching for them:
✔️ Sales team performance increases as much as 19%* (CSO insights via training industry)
✔️ Reps are 21% more likely to hit quota** (training industry, CPTM research)
✔️ Revenue generated per sales person can jump as much as 50%
Compelling…. yet for sales leaders there is often little or no training for new managers – who are mostly promoted from being strong sellers and have to learn on the job with an arguably different skillset that what made them a good IC.
You’ll Get Access to Proven Playbooks and Methodologies
Building an accurate forecast
Annual planning and sales capacity templates
Pipeline metrics that will drive actionable insights
How to attract, and grow, elite sellers
KPIs that a CRO must live and die by
Building the right GTM Operating Model for your next phase of growth